*Exclusive Access Note: This session is available only to Premium Pass and VIP Pass holders.

They say the difficulty in creating valuable content is that value is subjective. But on the contrary — value is actually objective. The objective value is information or entertainment. The trouble, then, is the subjectivity of what is interesting, funny, novel, or inspiring.
 
In this session, you will learn how to create valuable content. You’ll master a research-based approach to producing what your audience actually wants, and how to nudge them along their prospect journey.

Actionable tactics you can apply after this session:
- How to shift to a modern content marketing mindset that will help you win across all platforms.
- Become the expert of your audience through audience research.
- Create zero-click content — or platform-native content that has standalone value and nudges your audience towards action.